Jay’s Magical Christmas Kids Tee
Available Nov. 1

This Christmas, every story brings a little more magic. Join families for 20 days of reading, holiday adventures, and a special Christmas celebration on December 20.
Jay’s Magical Christmas is a seasonal literacy initiative bringing children, families, and communities together through stories, imagination, and shared holiday traditions. From reading together at home to festive storytimes and a special Christmas celebration, we’re creating opportunities to make reading part of the magic of the season.
November 30 – December 19, 2026
For 20 days, families are invited to read together—one story, one day, and one shared moment at a time. Read aloud, take turns, or revisit a favorite. There’s no required reading list, just more reasons to enjoy stories together this Christmas.
Free to join. Read together November 30–December 19, then celebrate the magic on December 20.

Dec. 20 · We celebrate together
Holiday Readings bring festive storytime experiences to schools, libraries, bookstores, and community spaces throughout November and December—sharing Jay’s Magical Christmas Truck Adventure through storytelling, conversation, and a little Christmas magic.

Share a festive storytime with your young reader, and invite your school, library, or bookstore to host one.
Host a Holiday Reading in a classroom, library, bookstore, or holiday event, with formats for cozy groups or larger gatherings.
Sunday, December 20, 2026
After 20 days of reading, the magic continues with a special Christmas experience bringing families together to celebrate stories, imagination, and the joy of the season.
Explore the ExperienceTime and location coming soon.

It all begins with a Christmas gift from Grandma: a shiny red toy truck that might be more magical than Jay ever imagined.
When the truck comes to life, Jay sets off on a Christmas adventure filled with snowy streets, twinkling lights, and unforgettable moments. Jay’s Magical Christmas Truck Adventure is a story about imagination, kindness, family, and the wonder of Christmas.
It’s the story that inspires the world of Jay’s Magical Christmas—and an invitation for families to discover the magic of reading together.
From cozy Christmas apparel to special keepsakes, take a little piece of Jay’s Magical Christmas home with you.
Available Nov. 1
Available Nov. 1
Available Nov. 1
Available Nov. 1
Product images are previews. Final designs will be revealed when the shop opens.
The Magic Arrives November 1
Apparel, gifts, and keepsakes will be available here when the shop opens.
Join us in bringing holiday reading, festive storytimes, and a special December 20 celebration to more children and families.

Support 20 days of holiday reading through sponsorships, books, or reading incentives.

Bring a festive storytime to your school, business, library, or community space.

Help more families discover and participate in Jay’s Magical Christmas.

Sponsor gifts, activities, and family experiences for our December 20 celebration.
We’re looking for sponsors and community partners to help make Jay’s Magical Christmas 2026 possible.
20 days of reading, imagination, and Christmas fun—leading up to our December 20 celebration.